LEO REED

BRAND IDENTITY DESIGNER

Logos, visual identities, and animated brand assets for startups, restaurants, and creators.

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WORK

Visual identities built as a system: logo, color, type, and real-world applications, plus an animated logo so the brand moves as well as it looks.

Featured · Restaurant identity

CONCEPT·FOOD & BEVERAGE·0:10

Sunday Smash: smash burger joint

A loud, warm identity for a smash burger spot. The mark is a sun whose core is a smashed patty with melting cheese, so the name and the product live in one symbol. It runs across wrapper paper, cups, a menu board, and the order-tracking screen, and the logo animation drops and smashes the patty on the beat.

  • Logo
  • Badge
  • Packaging
  • Menu
  • Logo Animation
  • DeliverablesLogo suite · badge · icon · monogram
  • PaletteKetchup · Mustard · Char · Bun
  • TypeBowlby One · Bricolage Grotesque
  • Motion10s logo sting · 16:9 · with SFX

Concept project for a fictional brand, made to show the process end to end.

Sunday Smash: smash burger joint: Logo system
Logo system
Sunday Smash: smash burger joint: Color & type
Color & type
Sunday Smash: smash burger joint: Applications
Applications

Fintech app · brand identity

CONCEPT·FINTECH / APP·0:10

Tally: budgeting app

A calm identity for a budgeting app. Four tally marks plus the strike that counts five, rising like a chart: counting and growth in one mark. Ink and lime keep it confident without shouting, and tabular numbers keep every balance easy to read. Shown on the app, the debit card, the home screen, and a billboard.

  • Logo
  • App Icon
  • Card Design
  • UI Style
  • Logo Animation
  • DeliverablesLogo · app icon · reversed lockup
  • PaletteInk · Lime · Mist · Coral
  • TypeSora · Inter
  • Motion10s logo sting · 16:9 · with SFX

Concept project for a fictional brand, made to show the process end to end.

Tally: budgeting app: Logo system
Logo system
Tally: budgeting app: Color & type
Color & type
Tally: budgeting app: Applications
Applications

Esports team · brand identity

CONCEPT·ESPORTS·0:10

Riftborn: esports organization

An aggressive identity for an esports org. The R is split by a red rift line, the same line that cuts across the jersey and frames the stream overlay. Built to read at stream size and to carry match-day posts, stickers, and a glitchy logo reveal for broadcasts.

  • Logo
  • Jersey
  • Stream Overlay
  • Social Kit
  • Logo Animation
  • DeliverablesShield · horizontal lockup · rift device
  • PaletteVoid · Rift Red · Bone · Steel
  • TypeAnton · Chakra Petch
  • Motion10s logo reveal · 16:9 · with SFX

Concept project for a fictional brand, made to show the process end to end.

Riftborn: esports organization: Logo system
Logo system
Riftborn: esports organization: Color & type
Color & type
Riftborn: esports organization: Applications
Applications

Services

01

Logo animation

The quickest way to start: your existing logo turned into an animated sting with sound, ready for videos, streams, and social.

02

Logo & mark

A primary logo plus the badge, icon, and monogram versions you'll actually use.

03

Visual identity

Color palette, type pairing, and simple rules so everything stays on brand.

04

Applications

Packaging, social posts, app screens, and print, shown in real-world mockups.

How it works

01

Brief

You tell me about the business, the audience, and brands you like. I reply with a plan and a quote.

02

Directions

Two or three logo directions, each shown in context, so you can pick with confidence.

03

System

The chosen direction grows into the full logo suite, palette, type, and applications.

04

Delivery

Two rounds of revisions, then vector files, a short brand guide, and the logo animation.

Typical turnaround: 9–13 days · Identities start at $600 · Logo animation from $150

About

Leo Reed

I'm Leo, a brand designer working with small businesses, startups, and creators. You work directly with me, from the first sketch to the final files.

Contact

LET'S TALK

Starting a new brand or refreshing an old one? Tell me what you do and who it's for, and I'll tell you how I'd shape the identity.

Replies within hours · US time zones · 2 revisions per project · Logo animation from $150

Email

Best for project briefs, budgets, and long-term work.

LinkedIn

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